A company that is part of the sales channel between the publisher (originator) of some software and the end purchaser, which is an enterprise that actually uses the application. A reseller does not manufacture or publish software, but typically buys it from the publisher (at a wholesale or partner price) and then resells it to the consumer at list price (or some discount below list).

Resellers may have various other names, such as Value-Added Resellers (VARs), Major Account Partners, or other terms.

A reseller is one kind of vendor available in FlexNet Manager Suite, but are mainly of interest because they are recorded in purchase orders as the supplier from whom you ordered the software. All resellers are identified in the vendor database table.

FlexNet Manager Suite (On-Premises)

2022 R2